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:root{--ivory:#faf7f2;--paper:#fffdfa;--parchment:#f0e8de;--stone:#ddd1c4;--terracotta:#b96c5b;--terracotta-deep:#965044;--olive:#7c876e;--olive-deep:#59634f;--champagne:#b99355;--espresso:#302824;--charcoal:#373230;--muted:#716965;--line:#30282429;--shadow:0 24px 60px #30282424;--soft-shadow:0 12px 32px #3028241a}*{box-sizing:border-box}html{scroll-behavior:smooth;overflow-x:hidden}body{background:var(--ivory);color:var(--charcoal);font:16px/1.72 var(--font-sans), Arial, sans-serif;margin:0;overflow-x:hidden}h1,h2,h3,p{margin-top:0}h1,h2,h3{color:var(--espresso);font-family:var(--font-display), Georgia, serif;font-weight:600;line-height:1.03}h1{letter-spacing:-.045em;max-width:820px;font-size:clamp(3.15rem,5.25vw,5.2rem)}h2{letter-spacing:-.035em;font-size:clamp(2.35rem,4.2vw,4.15rem)}h3{font-size:1.55rem}p{color:var(--muted)}a{color:inherit;text-decoration:none}button,input,textarea,select{font:inherit}.container{width:min(1200px,100% - 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var(--font-sans);letter-spacing:.09em;text-transform:uppercase;margin-bottom:4px;display:block}.editorial-photo{margin:0;overflow:hidden}.editorial-photo img{object-fit:cover;width:100%;height:100%;display:block}.sales-hero{background:linear-gradient(105deg, var(--ivory) 0 55%, var(--parchment) 55%);border-bottom:1px solid var(--line);padding:72px 0 82px}.sales-hero-grid{grid-template-columns:.94fr 1.06fr;align-items:center;gap:58px;display:grid}.sales-hero-copy{z-index:3;position:relative}.sales-hero h1{margin-bottom:25px}.hero-lede{max-width:610px;margin-bottom:30px;font-size:1.1rem}.reassurance{margin:20px 0 0;font-size:.76rem;font-weight:700}.hero-editorial{min-width:0;height:560px;position:relative}.hero-photo{object-fit:cover;object-position:center;width:calc(100% - 34px);height:calc(100% - 40px);box-shadow:var(--shadow);position:absolute;inset:0 0 40px 34px}.hero-preview{z-index:2;border:7px solid var(--paper);width:175px;position:absolute}.hero-preview figcaption{display:none}.hero-preview--one{bottom:0;left:0}.hero-preview--two{width:155px;bottom:18px;right:-24px}.audience-intro{background:var(--paper);padding:105px 0}.audience-editorial{grid-template-columns:1.08fr .92fr;align-items:center;gap:90px;display:grid}.audience-names{border-top:1px solid var(--line);grid-template-columns:1fr 1fr;margin-top:36px;display:grid}.audience-names span{border-bottom:1px solid var(--line);color:var(--espresso);padding:14px 12px 14px 0;font-size:.82rem;font-weight:750}.audience-names span:nth-child(2n){border-left:1px solid var(--line);padding-left:22px}.editorial-photo--planning{aspect-ratio:5/4;box-shadow:var(--shadow)}.editorial-photo--planning img{object-position:left center}.product-showcase{background:var(--parchment);overflow:hidden}.showcase-heading{justify-content:space-between;align-items:end;gap:45px;margin-bottom:55px;display:flex}.editorial-collage{grid-template-columns:repeat(3,minmax(0,1fr));align-items:start;gap:28px;max-width:930px;margin-inline:auto;display:grid}.editorial-collage .product-image{width:100%}.editorial-collage figcaption{background:var(--paper)}.collage-main{box-shadow:0 30px 70px #3028242e}.collage-wide{margin-top:78px}.collage-tall{margin-top:28px}.business-system{background:var(--ivory)}.business-system .section-heading{margin-bottom:54px}.system-editorial{border-top:1px solid var(--line);grid-template-columns:1fr 1fr;display:grid}.system-editorial article{border-bottom:1px solid var(--line);grid-template-columns:.75fr 1.25fr;gap:25px;padding:29px 34px 29px 0;display:grid}.system-editorial article:nth-child(odd){border-right:1px solid var(--line);padding-right:45px}.system-editorial article:nth-child(2n){padding-left:45px}.system-editorial h3{margin:0;font-size:1.55rem}.system-editorial p{margin:0;font-size:.84rem}.system-editorial span{color:var(--olive-deep);grid-column:2;font-size:.75rem;font-weight:750}.journey{background:var(--espresso)}.journey-grid{grid-template-columns:.7fr 1.3fr;align-items:start;gap:85px;display:grid}.journey h2{color:var(--paper)}.journey .section-copy{color:#c9bfba}.workflow{border-top:1px solid #fff3;grid-template-columns:1fr 1fr;margin:0;padding:0;list-style:none;display:grid}.workflow li{min-height:94px;color:var(--paper);border-bottom:1px solid #fff3;align-items:center;gap:16px;padding:21px 12px 19px 0;display:flex}.workflow li:nth-child(2n){border-left:1px solid #fff3;padding-left:24px}.workflow span{color:var(--champagne);font-size:.58rem;font-weight:800}.workflow b{font:600 1.3rem var(--font-display)}.calculator{background:var(--paper)}.feature-split{grid-template-columns:.9fr 1.1fr;align-items:center;gap:95px;display:grid}.feature-product{padding:42px 0 0 42px;position:relative}.feature-product:before{content:"";background:var(--stone);position:absolute;inset:0 42px 42px 0}.feature-product .product-image{max-width:520px;position:relative}.client-workflow{background:var(--parchment)}.feature-split--reverse{grid-template-columns:1fr 1fr}.inline-links{border-top:1px solid var(--line);flex-wrap:wrap;gap:0;margin-top:30px;display:flex}.inline-links span{color:var(--olive-deep);margin-right:18px;padding:12px 18px 12px 0;font-size:.75rem;font-weight:800}.preview-pair{min-height:510px;position:relative}.preview-pair .product-image{width:270px;position:absolute}.preview-pair .product-image:first-child{top:0;left:0}.preview-pair .product-image:last-child{bottom:0;right:0}.safety{background:var(--olive-deep)}.safety-editorial{grid-template-columns:.72fr 1.28fr;align-items:center;gap:100px;display:grid}.editorial-photo--portrait{aspect-ratio:3/4;max-width:400px;box-shadow:var(--shadow)}.safety h2,.safety h3{color:#fff}.safety p{color:#f2eee9}.safety .eyebrow{color:#f4d9a8}.safety .fine-print{border-color:#f4d9a8}.marketing{background:var(--ivory)}.marketing-editorial{grid-template-columns:1fr 1fr;align-items:center;gap:100px;display:grid}.formats{background:var(--paper)}.formats-editorial{grid-template-columns:.9fr 1.1fr;align-items:start;gap:85px;display:grid}.format-list{border-top:1px solid var(--line)}.format-list span{border-bottom:1px solid var(--line);color:var(--espresso);justify-content:space-between;align-items:baseline;gap:20px;padding:16px 0;font-size:.88rem;font-weight:800;display:flex}.format-list small{color:var(--muted);font-size:.68rem;font-weight:600}.pricing{background:var(--ivory)}.pricing>.container>.section-heading,.pricing-page .section-heading{margin-bottom:58px}.bundle-pricing{border-top:1px solid var(--line);border-bottom:1px solid var(--line);grid-template-columns:repeat(3,1fr);display:grid}.bundle{border-right:1px solid var(--line);flex-direction:column;padding:38px 32px 34px;display:flex;position:relative}.bundle:first-child{padding-left:0}.bundle:last-child{border-right:0;padding-right:0}.bundle--featured{background:var(--parchment);border-top:4px solid var(--terracotta);box-shadow:var(--soft-shadow);border-right:0;margin:-16px 0;padding:54px 38px 50px}.bundle-heading{min-height:132px}.bundle-kicker{color:var(--terracotta-deep);letter-spacing:.08em;text-transform:uppercase;margin-bottom:15px;font-size:.62rem;font-weight:800}.bundle h3{margin-bottom:0;font-size:1.7rem}.bundle-badge{color:var(--terracotta-deep);letter-spacing:.09em;text-transform:uppercase;font-size:.57rem;font-weight:800;position:absolute;top:17px;right:22px}.bundle-price{flex-wrap:wrap;align-items:baseline;gap:7px 12px;margin:20px 0;display:flex}.bundle-price 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